Reimagining the future through creative competition...

Art has a vital role to play in both imagining and building a better future and WWF launched a competition for artists in the UK to take inspiration from David Attenborough's film 'A Life On Our Planet'.


Using artistic discipline, artists were asked to visualise how we can best live in harmony with our planet and what our rebuilt future could look like in 'Just Imagine'.

Just Imagine...​

  • The worlds most at risk and culturally important species safe and secure in the wild. 

  • Oceans free of pollution, marine parks established to maintain biodiversity and sustainable fishing to protect the ecosystem.

  • Greener living and the development and use of renewable energy worldwide to build a climate-resilient future.

  • Access to freshwater ecosystems and sustainable food systems to conserve nature and to benefit people all over the world.


The Exclamation Mark!


The Earth and the lightbulb combined make up an exclamation mark, a need for action -serving as both a warning and hope that united and putting our planet first, we can halt nature loss and lead a more sustainable life.


Dinizia Excelsa


The ‘Dinizia Excelsa’ is a tree native to the Amazon and is used here to reference the largest rainforest in the world. 


The Amazon rainforest is about to cross an irreversible threshold that will turn it into a savanna; this would prompt an additional shift in climate change - resulting in more droughts, longer dry spells, and massive amounts of flooding.


Lightbulb Terrarium


The lightbulb acts as a terrarium; a self-sustaining ecosystem with a delicate balance required to support the survival and reproduction of all organisms living inside it. 


Humans may have made irreversible damage to the Earth, but through renewable energy and technology we are already seeing breakthroughs in conservation that may yet save our planet.


Tree Of Life


The study of the world’s 2.3 million species of animals, plants, fungi and microbes are all connected in a phylogenetic ‘Tree Of Life’.


The roots of which provide major insight into the past and a means to interpret the patterns and processes of evolution, along with the ability to predict the responses of life in the face of rapid environmental change.




Our planet is represented by a collage of skulls from both endangered and extinct species, that have been drawn first-hand from the Natural History Museum and the Grant Museum of Zoology in London. 


We are responsible for the extinction of nearly a million species and we take for granted the biodiversity that underpins the natural systems that provide us with air, food and water.